filed in Customer Experience, Loyalty Asterisk™ on Oct.10, 2008
With the US financial markets in turmoil and the economy the hottest topic of the Presidential debates, everyone is looking for answers. When the effects of this nasty economy are distilled to the household level, most of us are anxious to know how and when the ugliness might affect our own lives. Once we have [...]
filed in Customer Experience, Loyalty Asterisk™ on Oct.10, 2008
With the US financial markets in turmoil and the economy the hottest topic of the Presidential debates, everyone is looking for answers. When the effects of this nasty economy are distilled to the household level, most of us are anxious to know how and when the ugliness might affect our own lives. Once we have [...]
filed in Customer Experience, Loyalty Asterisk™, Online, Retail on Sep.21, 2008
Some days things just come together. I woke up remembering that it was my Mom’s birthday this week and received a serendipitous email from 1-800-Flowers offering me a special deal.
My eye was instantly drawn to “Free shipping and No Service Charges” as I clicked through to order some roses. After spending time looking for the [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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