filed in Gamification, Loyalty Futures, Social Loyalty on Jul.18, 2011
Mark Cavendish is the fastest person in the world on two wheels. At the moment, the professional cyclist, riding for HTC Highroad, holds the lead in the sprinter’s competition in the Tour de France and is a favorite to hang on to the “green jersey” until the race wraps up next Sunday in Paris.
With all [...]
filed in Coalition Loyalty, Social Media, Thought Leadership on Apr.09, 2010
Don Peppers and Martha Rogers gave birth to the concept of 1 to 1 Marketing over 15 years ago. The brilliant marketing innovation is intended to “illustrate the importance of treating different customers differently. (from their website).
From a practitioners viewpoint, 1 to 1 has also been difficult to execute while attaining measurable ROI. “Mass customization” [...]
filed in Brand, Retail on Mar.25, 2010
Burgers are burgers, or are they?
With McDonald’s squarely on top of the QSR burger world, Burger King has resorted to some innovative advertising, to say the least. Visit their website, slide the bar marked “King” to the right, and you’ll find everything from “Subservient Chicken“, “Whopper Virgins“, and “Simpsonize Me“. The chain has even launched [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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