filed in Brand, Case Study on Dec.09, 2009
For me, the most compelling question to arise from the tawdry Tiger Woods scandal isn’t whether his wife will leave him, but whether his corporate sponsors will. In particular, the management consulting company Accenture.
We’re not talking energy drinks or golf shoes here, Accenture is a starched white collar Fortune Global 500 firm that, excuse the [...]
filed in Loyalty Asterisk™, Thought Leadership on Feb.25, 2009
Reading through the Twitter stream today, I saw this tweet from @davesnyder “There are lots of companies and consultants who are willing to lie and manipulate clients just to make an extra buck”. I thought to myself that the number fitting that description should be quite small, but responded immediately to say that this perceived [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
H. Leigh Steves on DIRECTV Becomes a Cable Company
Duffy's Sports Grill - Club MVP Program | Loyalty Truth Blog | PostcardArea.Com on Duffy’s Sports Grill – Club MVP Program
Bill Hanifin on Duane Reade FlexRewards™ Off to a Rocky StartBill Hanifin on It’s Reward Time at Costco – Are You Motivated?Bill Hanifin on Join The Conversation at Retail Wire