Spirit Airlines takes flight with Unique Promotional Messages
filed in Airline, Brand, Communications, Loyalty Asterisk™ on Jan.20, 2009
Consumer brands are not only tough to establish, but expensive in the process. The investment and impact both have long term implications, so most companies exercise extreme care in crafting their intended message.
Brands within categories tend to share turf. Soft drinks are young and fun, while banks tend to convey safety and confidence. Contrasting messages [...]
