filed in Airline, Banking & Cards, Brand, Database, Loyalty 201, Retail on Aug.08, 2009
One of the blogs I enjoy reading is written by Chris Brogan. He’s got some interesting takes on social media and a huge following.
Today he stepped in the Loyalty Marketing sandbox with his post The Myth of Brand Loyalty. I won’t recount the story here and encourage you to read it as well as [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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