Entries Tagged ‘Airmiles’:
filed in Coalition Loyalty, Loyalty Futures on Oct.06, 2011
Change is exciting for some, frightening for others.
Today, one of the biggest global brands in the Loyalty Marketing business changed its name. Groupe Aeroplan has become Aimia.
I can’t imagine what it takes to plan such a change, as the stakes are high and the implications, while seemingly subtle to some, are immensely significant to the [...]
Tags: Aeroplan rebranding, Aimia, Airmiles, American Express, Carlson Marketing, Dotz, Groupe Aeroplan, Inspiring Loyalty, Loyalty Marketing, Loyalty Partner, Nectar
filed in Online, Retail on Apr.22, 2011
Anytime we review a loyalty or rewards program for our readers, we use the available facts as assumptions in a model that estimates the effectiveness of the program.
Because all customers are not the same, we normally create a customer profile based on spending patterns and objectives and project the earning velocity for those segments. As [...]
Tags: Airmiles, Freeconference.com, Frequent Flyer miles, Loyalty programs, loyalty rewards program, Rewards programs
filed in Airline, Online, Retail on Mar.02, 2011
Every day I play on the seesaw.
It seems like I have one call with a person who expresses doubt about the efficacy of traditionally structured loyalty programs, and then turn around and inadvertently encounter a new program to add to my growing list that I have catalogued and reviewed.
Every seesaw has a balance point.
In this [...]
Tags: Airmiles, Freeconference.com, Frequent Flyer miles, Loyalty programs, loyalty rewards program, Rewards programs
filed in Loyalty Futures, Thought Leadership on May.31, 2010
Frequent Flyer Miles, American Express Membership Rewards Points, Citi ThankYou! points, AirMiles – which loyalty currency holds the crown as the world’s most recognized and highly valued?
While that debate rages on, let me suggest that the answer might be “none of the above”.
It’s not the points or miles that will drive consumers to shift their [...]
Tags: Airmiles, Alan Grayson, American Express, Citi ThankYou!, Frequent Flyer miles, Loyalty Marketing, Membership Rewards, OECD, reward options
filed in Coalition Loyalty, Loyalty in Any Language, Thought Leadership on Apr.05, 2010
The proven model worldwide to form a multi-partner Coalition loyalty program is essentially the same, regardless of the local language.
Operators normally chase down the one or two leaders in each high frequency category (retail, grocery, fuel, banking) to form the foundations of their value proposition. With regional coalitions easier to launch than ones of [...]
Tags: Aeroplan, Airmiles, Coalition Loyalty, Customer Loyalty, Esso Extras, multi-partner loyalty, RBC Royal Bank, Tim Hortons
filed in Airline, Coalition Loyalty, Loyalty Futures on Nov.24, 2009
Almost 10 years ago, I wrote an opinion piece for COLLOQUY questioning whether Frequent Flyer miles were still the most valuable currency in the Loyalty Marketing landscape. The premise was that the weakening value of the FF mile might open the door for a better offer to capture the loyalty imagination of consumers. The next [...]
Tags: AAdvantage, Airmiles, American Airlines, Buffalo, Cleveland, Coalition, Colloquy, Delta Sky Miles, Frequent Flyer miles, LAC, Loyalty Marketing, Nectar, New York