Allstate | Loyalty Truth Blog

Entries Tagged ‘Allstate’:

Is Allstate’s Good Hands community working?

filed in Communications, Contributing Authors, Customer Experience, Participatory Marketing, Tom Rapsas on Jun.29, 2009

Regardless of your hobby, profession or even your belief system, these days it’s easy to find a group of people just like you. Go to online community organizer Ning and you’ll discover over 1 million communities, for everyone from sand volleyball enthusiasts to landscape architects to supporters of the Kwam Um School of Zen.
Now it [...]

Tags: Allstate, Gen Y, Good Hands Community, Millennials, Vans, Xbox Live

For Auto Insurers, is Retention Taking a Back Seat?

filed in Contributing Authors, Customer Experience, Loyalty Models, Social Media, Thought Leadership, Tom Rapsas on Jun.15, 2009

Until very recently I worked on the acquisition side of an auto insurance account, where these days it’s all about the price—with virtually every auto insurer claiming they can save you $400 or $500 (which makes you wonder, if everyone can save you money, which companies are ripping people off?).
But perhaps the most eye-opening aspect [...]

Tags: 21st Centrury, Allstate, Esurance, Geico, retention, Tom Rapsas

Comments (4)

About The Loyalty Truth Blog

Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed