Entries Tagged ‘Allstate’:
filed in Loyalty Asterisk™, Loyalty Futures on Aug.21, 2010
Auto insurance is not the most sexy purchase you can make as a consumer. It’s one of those “must have’s” and often its hard to differentiate the pros and cons between major insurers to make a decision.
I’ve admired the advertising creativity from Allstate and Progressive over the past year or so. Dennis Haysbert has put [...]
Tags: Allstate, Big L and Little L, brand promise, Customer Loyalty, Dennis Haysbert, Loyalty Asterisk™, loyalty program, Progressive Insurance, State Farm
filed in Communications, Contributing Authors, Customer Experience, Participatory Marketing, Tom Rapsas on Jun.29, 2009
Regardless of your hobby, profession or even your belief system, these days it’s easy to find a group of people just like you. Go to online community organizer Ning and you’ll discover over 1 million communities, for everyone from sand volleyball enthusiasts to landscape architects to supporters of the Kwam Um School of Zen.
Now it [...]
Tags: Allstate, Gen Y, Good Hands Community, Millennials, Vans, Xbox Live
filed in Communications, Contributing Authors, Customer Experience, Participatory Marketing, Tom Rapsas on Jun.29, 2009
Regardless of your hobby, profession or even your belief system, these days it’s easy to find a group of people just like you. Go to online community organizer Ning and you’ll discover over 1 million communities, for everyone from sand volleyball enthusiasts to landscape architects to supporters of the Kwam Um School of Zen.
Now it [...]
Tags: Allstate, Gen Y, Good Hands Community, Millennials, Vans, Xbox Live
filed in Contributing Authors, Customer Experience, Loyalty Models, Social Media, Thought Leadership, Tom Rapsas on Jun.15, 2009
Until very recently I worked on the acquisition side of an auto insurance account, where these days it’s all about the price—with virtually every auto insurer claiming they can save you $400 or $500 (which makes you wonder, if everyone can save you money, which companies are ripping people off?).
But perhaps the most eye-opening aspect [...]
Tags: 21st Centrury, Allstate, Esurance, Geico, retention, Tom Rapsas