filed in Loyalty Futures, Thought Leadership on Jan.11, 2010
Over the recent holidays, my friend Bill Hanifin pointed out a post written by the person arguably at the forefront of the whole social media movement, Chris Brogan. In the post, Brogan said, “People are slowing down to turn their thoughts to family and to their own development, and to what worked and what didn’t [...]
filed in Measurement & Metrics, Online, Retail on Oct.19, 2009
Even though I come from the creative side of the business, I’m a big fan of customer data.
There’s no better way to build a relationship than using data to personalize communications according to a customer’s past buying habits. Amazon, of course, does a great job of this. So does iTunes. But is there such a [...]
filed in Communications, Customer Experience, Loyalty Models, Participatory Marketing, Retail on Jun.09, 2009
Three men walk into a bar. Sorry, that’s the lead-in to an old Irish joke. In this case, three practitioners of Loyalty Marketing (people who actually create brand loyalty for a living) are on their way to a Florida Marlins game after the conclusion of Loyalty Expo 2009.
Having no idea of the conversation that would [...]
filed in Thought Leadership on Mar.11, 2009
A Mosaic is defined as a decorative art involving small pieces of glass, stone, or other material. It is an art form that represents the product of human creativity and captures the eye. Mosaics date back to AD 64 when In Rome, Nero and his architects used them to cover the walls and ceilings of [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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