What do you do when you have a solution in your hand in search of a problem?
If you’re the creator of the solution, you sell, sell, sell, crafting magnificent stories describing the power of your solution to change lives and create profits. That approach is mandated by fiduciary responsibility to those investors who brought your [...]

The Mega Event wrapped up last week in Montreal with the first annual presentation of the Mega Awards honoring the best in airline frequent flyer programs (FFP) and a second day of presentations that covered social media, coalition marketing, and a keynote which unveiled the term “Trustability” from Don Peppers.
Mega Awards were conceived to recognize [...]

Oracle is increasingly active in the Loyalty Marketing industry and has reported success in providing technology support for some of the largest frequent flyer programs in the US.
I recently ran across an Oracle blog that recounted how Alaska Airlines upped its email game, adding a greater degree of personalization by replacing a legacy mainframe loyalty [...]

In the midst of checking a slew of emails, it would have been easy to ignore this short message from American Airlines:
“We would like to provide you with an important update to the American Airlines AAdvantage® program. Effective July 1, 2010, the Marriott Rewards program will no longer offer AAdvantage miles for stays at Marriott [...]

In the midst of checking a slew of emails, it would have been easy to ignore this short message from American Airlines:
“We would like to provide you with an important update to the American Airlines AAdvantage® program. Effective July 1, 2010, the Marriott Rewards program will no longer offer AAdvantage miles for stays at Marriott [...]

Almost 10 years ago, I wrote an opinion piece for COLLOQUY questioning whether Frequent Flyer miles were still the most valuable currency in the Loyalty Marketing landscape.  The premise was that the weakening value of the FF mile might open the door for a better offer to capture the loyalty imagination of consumers. The next [...]

Deregulation of the US airline industry in 1978 was intended to create a competitive environment that would benefit the flying public and bring profitability to the airlines. With a number of bull and bear cycles under the belt, 2009 finds the airlines continuing to struggle for profits, and consumers once again being punished just for [...]

Question of the day: Are you more loyal to your airline or to the snacks they serve?
If you’re a frequent flyer, there is a new game to play while waiting for your next boarding announcement. Have your traveling companion run through a list of favorite snacks and see if you can guess which airline offers [...]

6am Miami International Airport: Oil prices are near record highs and American Airlines grounded a slew of MD80’s last week due to maintenance shortcomings. Regardless, my flight is full and standbys number more than 40. The slug of people around the check-in area makes me feel late, though I am not. Another passenger asks what [...]