Entries Tagged ‘American Airlines’:
filed in Airline, Communications, Marketing Technology on Aug.30, 2011
What do you do when you have a solution in your hand in search of a problem?
If you’re the creator of the solution, you sell, sell, sell, crafting magnificent stories describing the power of your solution to change lives and create profits. That approach is mandated by fiduciary responsibility to those investors who brought your [...]
Tags: AAdvantage, American Airlines, contactless payment, Customer Engagement, Direct Mail, Frequent Flyer, incremental revenue, QR Code, ROI calculation, TRX
filed in Airline, Coalition Loyalty, Conference on Oct.19, 2010
The Mega Event wrapped up last week in Montreal with the first annual presentation of the Mega Awards honoring the best in airline frequent flyer programs (FFP) and a second day of presentations that covered social media, coalition marketing, and a keynote which unveiled the term “Trustability” from Don Peppers.
Mega Awards were conceived to recognize [...]
Tags: Air New Zealand, AirPoints Fairy, American Airlines, Ancillary Revenue, Bed Bath & Beyond, FFP, Freddie Laker, frequent flyer programs, Loyalty, Lufthansa, Mega Awards, Mega Event, My SkyStatus, Social Media, Velocity, Virgin Blue, Wessco International
filed in Airline, Communications on Jun.01, 2010
Oracle is increasingly active in the Loyalty Marketing industry and has reported success in providing technology support for some of the largest frequent flyer programs in the US.
I recently ran across an Oracle blog that recounted how Alaska Airlines upped its email game, adding a greater degree of personalization by replacing a legacy mainframe loyalty [...]
Tags: Alaska Airlines, American Airlines, Customer Experience, Delta Airlines, email marketing, email policy, frequent flyer program, Loyalty Marketing, Oracle, Siebel Loyalty, Siebel Marketing, Spirit Airlines, US Airways
filed in Airline on May.01, 2010
In the midst of checking a slew of emails, it would have been easy to ignore this short message from American Airlines:
“We would like to provide you with an important update to the American Airlines AAdvantage® program. Effective July 1, 2010, the Marriott Rewards program will no longer offer AAdvantage miles for stays at Marriott [...]
Tags: AAdvantage, American Airlines, American Airlines AAdvantage®, Frequent Flyer miles, frequent flyers, Marriott Rewards, rewards points
filed in Airline on May.01, 2010
In the midst of checking a slew of emails, it would have been easy to ignore this short message from American Airlines:
“We would like to provide you with an important update to the American Airlines AAdvantage® program. Effective July 1, 2010, the Marriott Rewards program will no longer offer AAdvantage miles for stays at Marriott [...]
Tags: AAdvantage, American Airlines, American Airlines AAdvantage®, Frequent Flyer miles, frequent flyers, Marriott Rewards, rewards points
filed in Airline, Coalition Loyalty, Loyalty Futures on Nov.24, 2009
Almost 10 years ago, I wrote an opinion piece for COLLOQUY questioning whether Frequent Flyer miles were still the most valuable currency in the Loyalty Marketing landscape. The premise was that the weakening value of the FF mile might open the door for a better offer to capture the loyalty imagination of consumers. The next [...]
Tags: AAdvantage, Airmiles, American Airlines, Buffalo, Cleveland, Coalition, Colloquy, Delta Sky Miles, Frequent Flyer miles, LAC, Loyalty Marketing, Nectar, New York
filed in Airline, Brand, Customer Experience, Database on Mar.05, 2009
Deregulation of the US airline industry in 1978 was intended to create a competitive environment that would benefit the flying public and bring profitability to the airlines. With a number of bull and bear cycles under the belt, 2009 finds the airlines continuing to struggle for profits, and consumers once again being punished just for [...]
Tags: American Airlines, American Airlines AAdvantage, Bose QuietComfort, Brand Loyalty, Directv, Frequent Flyer, Loyalty Marketing, MyCokeRewards.com, Value proposition
filed in Airline, Customer Experience on Aug.22, 2008
Question of the day: Are you more loyal to your airline or to the snacks they serve?
If you’re a frequent flyer, there is a new game to play while waiting for your next boarding announcement. Have your traveling companion run through a list of favorite snacks and see if you can guess which airline offers [...]
Tags: American Airlines, Biscoff, Delta Airlines, Grinder, JetBlue
filed in Customer Experience on Apr.02, 2008
6am Miami International Airport: Oil prices are near record highs and American Airlines grounded a slew of MD80’s last week due to maintenance shortcomings. Regardless, my flight is full and standbys number more than 40. The slug of people around the check-in area makes me feel late, though I am not. Another passenger asks what [...]
Tags: American Airlines, Choice Privileges, Customer Loyalty Summit, frequent flyer programs, JetBlue, Loyalty programs, Middle Seat