Entries Tagged ‘American Airlines’:

Headwinds for Frequent Flyer Miles

Almost 10 years ago, I wrote an opinion piece for COLLOQUY questioning whether Frequent Flyer miles were still the most valuable currency in the Loyalty Marketing landscape.  The premise was that the weakening value of the FF mile might open the door for a better offer to capture the loyalty imagination of consumers. The next [...]

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Airlines Take Flight without Data

Deregulation of the US airline industry in 1978 was intended to create a competitive environment that would benefit the flying public and bring profitability to the airlines. With a number of bull and bear cycles under the belt, 2009 finds the airlines continuing to struggle for profits, and consumers once again being punished just for [...]

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Eat Biscoff, Earn Miles?

Question of the day: Are you more loyal to your airline or to the snacks they serve?
If you’re a frequent flyer, there is a new game to play while waiting for your next boarding announcement. Have your traveling companion run through a list of favorite snacks and see if you can guess which airline offers [...]

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April Fool’s Day in Texas

6am Miami International Airport: Oil prices are near record highs and American Airlines grounded a slew of MD80’s last week due to maintenance shortcomings. Regardless, my flight is full and standbys number more than 40. The slug of people around the check-in area makes me feel late, though I am not. Another passenger asks what [...]

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