2011 began as a year with loads of promise for Loyalty Marketing. Top of mind for most program managers was the need to add value for members while keeping costs under control, and to better manage the financial liability associated with unredeemed points and miles.
Purchase behaviors exhibited by the Millennial generation were being adopted by [...]

Change is exciting for some, frightening for others.
Today, one of the biggest global brands in the Loyalty Marketing business changed its name. Groupe Aeroplan has become Aimia.
I can’t imagine what it takes to plan such a change, as the stakes are high and the implications, while seemingly subtle to some, are immensely significant to the [...]

I’ve long been a fan of Amazon and as proof carry an Amazon.com-branded Visa Rewards Card in my wallet. Sure, the interest rate is a few points higher than my primary credit card, but I’m a sucker for the points. I earn one for every dollar I spend and a whopping 3 points for every dollar [...]

Loyalty is Social and American Express knows it.
The credit card issuer launched its “Social Currency” campaign back in March and I have to admit that upon first review, I thought it was more show than go. Since that time, the multiple campaigns launched in market with partners including Foursquare, SCVNGR, and Facebook validate their commitment [...]

I don’t normally post on current news releases. There are other sites with more resources to gather and report on current day happenings and I try to stick to broader trends or specific program reviews. The news today, however, calls for an exception.
American Express announced the acquisition of Loyalty Partner today and the coalition [...]

I don’t normally post on current news releases. There are other sites with more resources to gather and report on current day happenings and I try to stick to broader trends or specific program reviews. The news today, however, calls for an exception.
American Express announced the acquisition of Loyalty Partner today and the coalition [...]

Listening to execs sharing insights into key airline marketing and business issues at The Mega Event 2010, I put together an airline loyalty marketing  IQ test just for you.
The questions were raised and answered through a compilation of remarks from the following companies including, but not limited to: Aeroplan, American Express, Emirates Airways, Kobie Marketing, [...]

Frequent Flyer Miles, American Express Membership Rewards Points, Citi ThankYou! points,  AirMiles – which loyalty currency holds the crown as the world’s most recognized and highly valued?
While that debate rages on, let me suggest that the answer might be “none of the above”.
It’s not the points or miles that will drive consumers to shift their [...]

My Dad taught me the value of money. Cash is King and all that.
A dollar is a dollar, that can’t be denied. And, those dollars are increasingly hard to come by with the demands of business pressing harder on most over the past two years.
With my mind on cash and flipping through the latest issue [...]

My Dad taught me the value of money. Cash is King and all that.
A dollar is a dollar, that can’t be denied. And, those dollars are increasingly hard to come by with the demands of business pressing harder on most over the past two years.
With my mind on cash and flipping through the latest issue [...]