filed in Loyalty Futures, Thought Leadership on May.31, 2010
Frequent Flyer Miles, American Express Membership Rewards Points, Citi ThankYou! points, AirMiles – which loyalty currency holds the crown as the world’s most recognized and highly valued?
While that debate rages on, let me suggest that the answer might be “none of the above”.
It’s not the points or miles that will drive consumers to shift their [...]
filed in Case Study, Retail on Feb.26, 2010
My Dad taught me the value of money. Cash is King and all that.
A dollar is a dollar, that can’t be denied. And, those dollars are increasingly hard to come by with the demands of business pressing harder on most over the past two years.
With my mind on cash and flipping through the latest issue [...]
filed in Banking & Cards, Thought Leadership on Nov.09, 2009
I recently shared a story in the Toronto Globe & Mail about how Canadian parents would rather talk with their children about sex, drugs or alcohol than money.
Sometimes when I talk with stakeholders responsible for loyalty program operations, I get the feeling that the question draining their complexion is not far from that mark. “Who [...]
filed in Thought Leadership on Mar.11, 2009
A Mosaic is defined as a decorative art involving small pieces of glass, stone, or other material. It is an art form that represents the product of human creativity and captures the eye. Mosaics date back to AD 64 when In Rome, Nero and his architects used them to cover the walls and ceilings of [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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