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Barnes and Noble

  • LoyaltyPulse Survey Uncovers Lots of Loyalty Love

    Jan 28, 2013 1 Comment

    The challenges of creating customer loyalty in the restaurant business – especially the quick serve sector – are many. Businesses with high frequency visit environments lend themselves to traditional loyalty program structures, but a small average transaction size means that awarding a c...

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  • Brand Building is a Race of Truth

    Aug 05, 2011 No Comments

    Cycling commentators like to quip that the individual time trial is a “race of truth”. In other words there’s no place to hide as the man and machine face off against the clock. The winner of the most recent edition of the Tour de France was decided on the final day in such a race,...

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