In business, there are things we believe in, things we sell, and things that work.
In a post last week, David Slavick offered advice to retailers on how to prepare and manage a “deal of the day” offer with Groupon, Living Social and others assembling collective buying discounts. That great information will be followed in the [...]

When I’m working with any of my business partners in the Customer Strategy Network, whether from the UK or New Zealand, I’m used to being treated as a second class citizen.
There is something about the British-influenced accent and manner of speech that simply makes everything they say sound more intelligent than my best shot. At the [...]

I’ve gotten into a bad habit with my children. Whenever they ask me about overzealous promises from a product advertisement, I just tell them “It’s probably not true, it’s just marketing stuff“.
The bad part is that I am instilling a degree of cynicism in the little ones, but then [...]

The 21st Annual Card Forum took place last week in Marco Island, Florida. The conference synopsis which follows was originally published at www.TheWiseMarketer.com as filed by Bill Hanifin, North American Contributing Editor.
Register here for a free subscription to the Wise Marketer
The 21st Annual Card Forum and Expo has recently been held in Florida and, while [...]

The 21st Annual Card Forum took place last week in Marco Island, Florida. The conference synopsis which follows was originally published at www.TheWiseMarketer.com as filed by Bill Hanifin, North American Contributing Editor.
Register here for a free subscription to the Wise Marketer
The 21st Annual Card Forum and Expo has recently been held in Florida and, while [...]