filed in Brand on Feb.25, 2009
Thoughtful preparation of an editorial calendar helps to keep a blog on track, but a compelling news item or article can seize the blogger by the throat and scream “write about me“!
Such was the case when I opened the Wall Street Journal yesterday and spied “An open letter from Las Vegas“. Lately I have read [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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