filed in Customer Experience, Retail, Thought Leadership on May.18, 2008
“While not every business needs a loyalty or rewards program, every business does need a thoughtfully created and well executed Customer Strategy.” This snippet of dogma clipped from the Hanifin Loyalty LLC site is backed up by many examples in the marketplace. It emphasizes the importance of forming marketing strategy with your customer’s best interests [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
Progressive Insurance Uses The Little L for Loyalty | Loyalty Truth Blog on The Big L & the Little Lvisa webs » SunTrust Bank Credit Card Payment on Frequent Flyer Fountain of Knowledge – Airline Informationvisa webs » WaMu MasterCard on WaMu & The Loyalty Asterisk™Chiropractor in Kent WA | Revver on Defusing Airline Frustration In A Word: CommunicationBrands@Foursquare | 24 Big Brand Campaigns | Michael Reinstein on North Shore Bank Plays Foursquare