filed in Communications, Retail on Nov.29, 2011
I’m a former Borders customer and past member of the now defunct company’s Rewards Perks program. While I freely admit to moving a lot of my business to Amazon over the years, I was sorry to see Borders go.
Maybe it’s nostalgia, but every once in a while I like to walk [...]
filed in Brand, Loyalty Futures, Thought Leadership on Aug.05, 2011
Cycling commentators like to quip that the individual time trial is a “race of truth”. In other words there’s no place to hide as the man and machine face off against the clock.
The winner of the most recent edition of the Tour de France was decided on the final day in such a race, as [...]
filed in Consumer 2.0, Retail on Feb.21, 2011
By now, you’ve probably heard about the big financial mess that the Borders book store chain is in. They recently filed for Chapter 11 bankruptcy and it’s hard not to see the whole situation winding up in a very bad place.
The Borders predicament is emblematic of a continuing shift in the way we purchase goods [...]
filed in Communications, Customer Experience, Loyalty Models, Participatory Marketing, Retail on Jun.09, 2009
Three men walk into a bar. Sorry, that’s the lead-in to an old Irish joke. In this case, three practitioners of Loyalty Marketing (people who actually create brand loyalty for a living) are on their way to a Florida Marlins game after the conclusion of Loyalty Expo 2009.
Having no idea of the conversation that would [...]
filed in Communications on Aug.18, 2008
I’ve been tracking the use of email by loyalty program sponsors for the past year as part of a broader study which I plan to release by September 2008. An early look into how the airlines use email to communicate with their frequent flyers was published earlier this year in the Breaking News section of [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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