filed in Communications, Retail on Nov.29, 2011
I’m a former Borders customer and past member of the now defunct company’s Rewards Perks program. While I freely admit to moving a lot of my business to Amazon over the years, I was sorry to see Borders go.
Maybe it’s nostalgia, but every once in a while I like to walk [...]
filed in Consumer 2.0, Retail on Feb.21, 2011
By now, you’ve probably heard about the big financial mess that the Borders book store chain is in. They recently filed for Chapter 11 bankruptcy and it’s hard not to see the whole situation winding up in a very bad place.
The Borders predicament is emblematic of a continuing shift in the way we purchase goods [...]
filed in Communications, Contributing Authors, Customer Experience, Online, Retail, Tom Rapsas on May.29, 2009
Can a little magic help Borders?
I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 percent over the past year and now totaled 32 million members.
I first discovered Borders via their bricks-and-mortar stores in the early 90’s and still [...]
filed in Communications, Contributing Authors, Customer Experience, Online, Retail, Tom Rapsas on May.29, 2009
Can a little magic help Borders?
I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 percent over the past year and now totaled 32 million members.
I first discovered Borders via their bricks-and-mortar stores in the early 90’s and still [...]
filed in Customer Experience, Millennial Marketing, Retail on Apr.06, 2009
On April 1, Borders Group CEO Ron Marshall and CFO Mark Bierley held their 4th quarter earnings call for the investment community. I give them credit as they displayed courage, confidence, or both in having the call on April Fools day! Transcript of the call can be found by visiting the Seeking Alpha web site.
Acknowledging [...]
filed in Customer Experience, Millennial Marketing, Retail on Apr.06, 2009
On April 1, Borders Group CEO Ron Marshall and CFO Mark Bierley held their 4th quarter earnings call for the investment community. I give them credit as they displayed courage, confidence, or both in having the call on April Fools day! Transcript of the call can be found by visiting the Seeking Alpha web site.
Acknowledging [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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