Borders Rewards | Loyalty Truth Blog

Entries Tagged ‘Borders Rewards’:

Can Borders Rewards “Magic Shelf” put a spell on Amazon?

filed in Communications, Contributing Authors, Customer Experience, Online, Retail, Tom Rapsas on May.29, 2009

Can a little magic help Borders?
I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 percent over the past year and now totaled 32 million members.
I first discovered Borders via their bricks-and-mortar stores in the early 90’s and still [...]

Tags: Borders Rewards, email marketing strategy, Magic Shelf, rewards program, Tom Rapsas

Borders Rewards Loyalty Program – Key to Chain’s Success

filed in Customer Experience, Millennial Marketing, Retail on Apr.06, 2009

On April 1, Borders Group CEO Ron Marshall and CFO Mark Bierley held their 4th quarter earnings call for the investment community. I give them credit as they displayed courage, confidence, or both in having the call on April Fools day! Transcript of the call can be found by visiting the Seeking Alpha web site.
Acknowledging [...]

Tags: Borders Rewards, Borders Rewards Perks, Customer Experience, Customer Loyalty, loyalty program

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Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

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