filed in Case Study, Customer Experience on Apr.23, 2008
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Seeing the low-fuel light illuminate on the dashboard signals different reactions to the driver based on how well you know your vehicle. Having driven my previous one for over 8 years, I could shrug my shoulders knowing that at least 3 gallons remained. My new ride was a different story and, on [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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