Brand Awareness | Loyalty Truth Blog

Entries Tagged ‘brand awareness’:

Social Media Spend Highest for Marketers Seeking Customer Loyalty

filed in JZMcBride & Assoc, Social Media on Sep.07, 2010

U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by the Direct Marketing Association (DMA) and COLLOQUY.
Specifically, the DMA-COLLOQUY survey results show the average [...]

Tags: brand awareness, Colloquy, customer acquisition, Customer Loyalty, DMA, Social Media

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Event Marketing to Drive Brand Loyalty

filed in Brand, Communications on Jun.13, 2010

Passion. It’s what fuels the average person like you and I to enter and train for a local 10K race or even a sprint triathlon.
Passion. It’s what every event sponsor at these races is hoping to stoke up by their presence at the events.
Participating in the Open Water Swim festival this weekend in Ft. Myers, [...]

Tags: brand awareness, brand impressions, CPG Marketing, Customer Engagement, Customer Loyalty, customer preferences, event marketing, Foursquare, Groupon, Hammer Nutrition, marketing ROI, measurable marketing, Muscle Milk, Participant Sports, triathlon, Zavee

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Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

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