In a recent DM News article titled “Big Data Must Create Big Experiences”, direct marketing vet Ernan Roman pointed out that for all the data that’s apparently being collected, marketers don’t seem to be doing much with it. And judging by my e-mail inbox, I couldn’t agree more. An appraisa...
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There’s a fascinating article titled “The Dawn of the Relationship Era in Marketing” that recently appeared in AdAge magazine. It’s written by David Rogers and Bob Garfield, the latter the same guy who caused a stir a few years ago with the essay “The Chaos Scenario” which (semi-correctl...
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Loyalty Truth was treated with a big shout-out from Barry Kirk at Loyalty Expo in Orlando this week. Barry works with Maritz and has been quietly leading the way into the field of game theory and how “gamification” can be incorporated into customer strategies to increase engagement and b...
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Josh Stevens is the Groupawn, striving to live off Groupons for one year. If he’s successful, Groupon gains additional publicity in extreme fashion, all for the cost of $100,000 – the carrot in front of Josh until May 2011. I’m neither a “WegPawn” or eligible for any in...
Read More →In case you’ve been going to sleep early these days and you’ve been missing all the buzz on both Facebook and Twitter about what’s going on in the late night TV world, NBC “Promoted” Conan O’Brien to the big chair of late night, The Tonight Show. But for some...
Read More →One of the blogs I enjoy reading is written by Chris Brogan. He’s got some interesting takes on social media and a huge following. Today he stepped in the Loyalty Marketing sandbox with his post The Myth of Brand Loyalty. I won’t recount the story here and encourage you to read it as wel...
Read More →Speedbumps are everywhere. They’re in my neighborhood, at the mall and also on the internet. If you’re in new environs, speedbumps can by definition be mileposts of learning. Ever fly down the street in an unfamiliar area only to discover speedbumps the hard way? It’s not pleasan...
Read More →Deregulation of the US airline industry in 1978 was intended to create a competitive environment that would benefit the flying public and bring profitability to the airlines. With a number of bull and bear cycles under the belt, 2009 finds the airlines continuing to struggle for profits, and consume...
Read More →Watching the Vice Presidential debates, there was a lot of talk from both sides about bolstering the hopes and fortunes of the middle class. This struck a chord as I reflected on my shopping experiences that same day and realized that retail marketers rely on several promotional tactics that, in our...
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