According to USA Today, on Monday, pizza chain Papa Johns will announce plans to give a free large pizza to every American — if the Super Bowl goes into its first-ever overtime. The catch: You must sign up for its online loyalty program before game day (Feb. 6). “We’d rather give away...
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Patrick Sojka knows credit cards, travel rewards cards in Canada to be precise. As CEO & Founder of Rewards Canada, he’s been cataloging and ranking the myriad of offers in the Canadian market to help consumers find the best deals for their wallets and their loyalty points banks since 2001...
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I don’t take credit for much, but Total Relationship Banking (TRB) is a term that I created while working with the Colloquy consulting group around the turn of the Millennium. I recently had the chance to catch up with the “Patron” of TRB, Fabio Garcia and our talk spurred thoughts...
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Relationship Banking is a term that has been around since the 80′s. In its first use, it described a holistic level of service that branch personnel could deliver to customers by having the entire bank relationship on their computer screen. Gone were the days of reviewing daily overdraft repor...
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U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by the Direct M...
Read More →In the midst of holiday preparations, you might have missed the Cards and Loyalty Payment Conference held in New York on December 2. I was able to attend in my capacity as North American Contributing Editor of the Wise Marketer and filed this report with the WiseMarketer. Source Media’s sec...
Read More →Almost 10 years ago, I wrote an opinion piece for COLLOQUY questioning whether Frequent Flyer miles were still the most valuable currency in the Loyalty Marketing landscape. The premise was that the weakening value of the FF mile might open the door for a better offer to capture the loyalty imagin...
Read More →In the beginning, there was Air Miles. Actually, according to history, it was three men in a room that started Air Miles. According to Air Miles corporate history, Keith Mills wasn’t one of those three guys, but somehow later it was Sir Keith Mills that sowed the seeds of the Air Miles brand a...
Read More →I am often asked where to go to learn more about Loyalty Marketing. Until Mark Johnson and his crew launched Loyalty 360, it was difficult to provide a useful answer. There are occasional tracks presented at the annual DMA event and Colloquy continues to deliver its Loyalty Marketing Workshop in c...
Read More →I’ve always admired great writers and Rick Ferguson, the Editorial Director of COLLOQUY, is on my list of the best. I had the opportunity to co-author an article for COLLOUQY with Rick on the changing nature of card rewards programs in this challenging economic environment. If you would like t...
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