filed in Consumer 2.0, Loyalty Futures, Social Loyalty on Nov.08, 2011
There has been a LinkedIn discussion ongoing for several weeks that, if you care about customer marketing, causes you to stretch your mind a bit.
The question? “Can you use ONE WORD to describe the biggest challenge for Loyalty professionals?”
I read the litany of responses and found it worth documenting what keeps loyalty and database marketing [...]
filed in Banking & Cards, Social Loyalty on Jul.05, 2011
Loyalty is Social and American Express knows it.
The credit card issuer launched its “Social Currency” campaign back in March and I have to admit that upon first review, I thought it was more show than go. Since that time, the multiple campaigns launched in market with partners including Foursquare, SCVNGR, and Facebook validate their commitment [...]
filed in Loyalty Futures, Millennial Marketing, Thought Leadership on Jul.29, 2010
Amazon announced it is selling more Kindle books than hardcovers, the US Postal Service is in jeopardy, and Continental Airlines will begin allowing travelers to scan themselves on board flights. As change marches on, what other familiar aspects of our lives will join the milk-man in a mythical global retirement home?
Keep an eye on traditional [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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