filed in Brand, Case Study, Customer Experience on Feb.18, 2009
The economic cycle we are enduring triggers a degree of introspection. Among the questions burning in my office: How did consumers allow their homes to be turned into ATM machines via home equity lines of credit? How could the big banks be truly surprised by their mounting loan losses. Why do we only recently recognize [...]
filed in Case Study, Customer Experience on Apr.09, 2008
I own a Blackberry 7130. That doesn’t make me much different than any of my readers, except that, according to ATT Wireless, I’m a dinosaur.
I’ve owned the device since November 2006, which equates to 17 months in all. During that time, I’ve had to replace it once as the microphone stopped working, forcing me to [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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