filed in Banking & Cards, Thought Leadership on Nov.09, 2009
I recently shared a story in the Toronto Globe & Mail about how Canadian parents would rather talk with their children about sex, drugs or alcohol than money.
Sometimes when I talk with stakeholders responsible for loyalty program operations, I get the feeling that the question draining their complexion is not far from that mark. “Who [...]
filed in Banking & Cards, Customer Experience, Loyalty Futures, Thought Leadership on Aug.25, 2009
I’ve always admired great writers and Rick Ferguson, the Editorial Director of COLLOQUY, is on my list of the best.
I had the opportunity to co-author an article for COLLOUQY with Rick on the changing nature of card rewards programs in this challenging economic environment. If you would like to have a quick read, it is [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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