filed in Loyalty Futures, Social Media, Thought Leadership on Sep.08, 2011
Speak the word Loyalty and you get a range of predictable reactions. If you’re at any number of marketing conferences, the word association game leads to responses of “points”, “miles”, or “discounts”. If you mention loyalty to your friends on the golf course, the reactions range from conversation about one’s dog to “those crummy punch [...]
filed in Loyalty Futures, Thought Leadership on Apr.07, 2010
Neil Rogers was the original “shock jock” in South Florida radio. Not being a fan, I was in a clear minority as he stacked up top ratings year after year before retiring in 2009.
Part of Mr. Roger’s shtick was living in the gray area of FCC regulation, and he was reminded from time to time [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
Building Relationship Banks – Jacquelyn on Rewarding Relationships A Key to Improving Bank ReputationThe Courage to be Bold « Dare to be Contagious! ™ on Three Key Trends For Retail Marketing from CRMC – Part 2Hope for Brick & Mortar Retail | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 3Brick and Mortar retail is not dead | re-lytics on Three Key Trends For Retail Marketing from CRMC – Part 2Gemalto | Gemalto blog | UNFCU Wins Big With America’s First EMV Program on Back to the Future with EMV Cards & Loyalty Marketing