filed in Thought Leadership on Dec.30, 2008
“I swear to tell the Truth, the whole Truth, and nothing but the Truth” …. Common Courtroom Oath
This blog will always report on Customer Centric, Loyalty, and Millennial Marketing with an independent and unbiased point of view. I approach my consulting assignments with clients in the same way….the best solution is that which comes from [...]
filed in Banking & Cards, Millennial Marketing on Dec.08, 2008
An opportunity in Millennial Marketing
The financial health of Generation Y may be at risk. Research hints that their adoption of sound financial habits is minimal and that as many as 24% of the group between 18 and 30 may be living beyond their means. Though parents have tried to make a positive influence, Millennials report [...]
filed in Airline, Customer Experience on Feb.08, 2008
As customer centric strategies are given more attention by global brands, efforts to place a value on the customers themselves will evolve. There is recurring talk of building a customer equity model that could be factored into evaluation of a public company’s stock price. After all, customer value is the baseline from which incremental value [...]
filed in Database, Operations on Feb.06, 2008
Building a reliable database is fundamental to successfully executing any form of customer centric or loyalty marketing campaign. List rental is a historically reliable method of acquiring names used by direct marketers. Opt-in approaches are a potentially lower cost means of building a proprietary customer database. Product warranty cards, e-newsletter subscriptions and registration cards are [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
deborah fox on Marketers Can Be Real Bozos
U-S-A! U-S-A! My Fan Rewards Goes for the Gold | Loyalty Truth Blog on It’s Reward Time at Costco – Are You Motivated?
David on DIRECTV Becomes a Cable Company
bill manger on Outback RewardsuberVU - social comments on Duane Reade FlexRewards™ Off to a Rocky Start