filed in Airline, Measurement & Metrics on Feb.12, 2010
Actually, I’m just scratching the surface, but pose a few questions to improve frequent flyer programs and make airline travel a bit more bearable for the masses.
What if the airlines …… ?
… would allow frequent flyers to use miles to pay for a bag check charge or, better yet, waive them for higher tier members? [...]
filed in Communications, Loyalty Futures, Thought Leadership on Feb.11, 2010
Trendy business buzzwords aren’t any fun until you form an opinion and seek feedback to get to the substance of the issue.
Customer Engagement is one of those terms that is being mentioned more frequently than Kim Kardashian was during the Super Bowl. It’s the 2010 version of “what’s hot, what’s new, what’s next?”
The question is, [...]
filed in Communications, Loyalty Futures, Thought Leadership on Feb.03, 2010
After spending the last few weeks thinking through reasonable responses to my new favorite question for 2010 “Do you think Social Media is here to stay?“, I’ve recently been re-directed to my “old” favorite question that I have been answering for 12 years “Do loyalty programs work?“
Without disappearing completely down that gopher-hole, I’ll just say [...]
filed in Communications, Social Media on Jan.06, 2010
I read some really great year end posts during the week leading up to New Year’s Day. Amidst the “Top 10/50/100″ lists, there were thoughtful, humorous, and motivational takes on how to evaluate 2009 and approach 2010 with energy and enthusiasm.
One or two that caused me to take my finger off the mouse and pause [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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