Someone help me. I’m being bullied by Southwest Airlines. Actually, a better set of descriptive terms would be pestered, annoyed, or amused, depending on the day. The source of my discontent is my mailbox. Southwest has sent me a solicitation for its frequent flyer cobrand credit card at least...
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Aeropostale, Inc. is a specialty retailer fighting for the attention of a client base exhibiting limited or no attention span. I’m not mean, just the father of three children, so let’s just say that I’m experienced. No matter how you describe it, today’s consumers are distrac...
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Everyone knows that the air travel experience isn’t what is used to be. My recent trip around the world in 5 days served to accentuate the contrast of today’s reality with more elegant days past, while reminding me of solutions that remain untapped by the airlines to improve their standi...
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Attending the National Restaurant Association show recently, I solidified some perspectives on social couponing and collective buying schemes in a post here. The buzz from domestic restaurant marketers over how best to leverage collective buying sites such as Groupon, Living Social, Facebook Deals, ...
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For every Yin, there’s a Yang, and most brands seek out a proper balance of their Loyalty Marketing efforts to engage, retain, and deepen relationships with their customers. Reading the Spin Within the other day, I learned that Macy’s is not yet satisfied with its Loyalty pilot to roll i...
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A couple of years ago, I wrote a post about Atlantic City and its prolonged losing streak—and I’m sorry to report, things aren’t looking a whole lot better today. After a rocky 2009, revenues in AC fell again in 2010 by nearly 10%. And forecasters say 2011 could be even worse. In an attempt to...
Read More →Communication is at the center of human interaction. Marketers are well aware of the importance of communication and it’s no surprise that customer engagement, customer experience, and lifecycle management are popular keywords today. We have to communicate well to engage our customers and to...
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Rewards comes in all shapes and sizes. Some small, some large, some that you save for over a long period of time, but not too many that are delivered in the same moment that your transaction takes place and that can be cashed in almost immediately. When I made a quick stop at CVS today, two nice sur...
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I woke up yesterday with enthusiasm for the day. It was St. Patrick’s day. Whether you have any real “green” in your blood, its a festive day to be sure. Going though an inbox full of messages, I found an offer from a local coffee shop offering a free coffee with purchase of a brea...
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We just passed by Valentine’s Day, which means we should be fresh in our thinking about relationships. The other day I heard someone I respect say that the most solid relationships are ones based on “trust and freedom“. In human terms we’re talking about trust which leads t...
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