Customer loyalty is fleeting, maybe unattainable as some define it. Though we float the “big idea” in our our strategy-focused PowerPoint slides, the best in the business will admit to the real goal. It’s an achievable one that translates to creating sustainable behavior change a...
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I first noticed targeted online ads following me around the web about a year ago. If you know me, you know I’m a huge fan of the band Phish (and what that says about me, I’ll leave for you to decide). One day as I was taking my usual morning journey through online news, it finally dawned on me t...
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If you’re following the gamification industry, you probably know that Badgeville, BigDoor, and Bunchball are the three leading players at the moment. Each company is positioning itself with a unique message and approaching potential clients with its own version of how the future will unfold. F...
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Having noticed last week that Starwood was adopting “State Aware” mobile technology to delight members of its Starwood Preferred Guest program with new benefits, I was wondering where else big hoteliers could go to differentiate in a crowded loyalty market. Then I saw the announcement by...
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As you wake up today, there are significant forces at work seeking to change your life. I’m not referring to a Matrix-like “higher power”, but one that wants to change the way we pay for goods and services on a daily basis. The players at work include banks, payment associations, t...
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There have been a growing number of eat-for-free days sponsored by fast food restaurant chains in the US. The complimentary pig-out days have been tried by multiple chains including Dennys and IHOP. Greed is not always rewarded however, as similar email offers sent in the name of McDonalds have b...
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Friday is known as a get-away day. If schedules permit and the stars align, people think about slipping out the side door of the office in the early afternoon to engage something that tickles their passion. Running season is in full swing in the warmer states and plenty of folks are thinking about...
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When you’re selling hammers, every prospect looks like a nail. You’ve heard the expression before. The loyalty version of this is that many suppliers think every solution has to be currency based because that’s what they are selling. I can hear the groans now, but don’t worry...
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The past few years we’ve seen somewhat of Cambrian explosion of products and services designed to help consumers burn their loyalty rewards. Colloquy has studied the issue and found that around 1/3rd of all earned loyalty awards go unredeemed. Clearly there is a market for helping consumers ge...
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At Hanifin Loyalty we like to talk about what it takes to build customer loyalty, but we also pride ourselves in being good listeners. We listen to clients and we listen to customers. Like the old saw said “God gave us one mouth and two ears for a reason”. Maybe they should be used in that propo...
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