filed in Case Study, Customer Experience on Feb.01, 2010
Editors Note: Jim Kuschill is a patient man. Patient enough to have architected one of the world’s leading loyalty marketing software platforms while Chief Technology Officer of Frequency Marketing. DIRECTV got his goat and the following is worth a read, especially if you’re the person responsible for customer experience or customer service at your company.
I [...]
filed in Contributing Authors, Customer Experience, Tom Rapsas on Sep.26, 2009
If you’re like me and work on the creative side of the business, you’d like to believe that good communications and a healthy social dialog are the keys to building relationships and ensuring customer loyalty.
But the fact is, your company is often only as good as the people you have on the front line. One [...]
filed in Banking & Cards, Thought Leadership on Jul.27, 2008
A thought provoking email hit my inbox the other day. Written by David Baker, Vice President of email solutions at Avenue A/Razorfish, the title “What is Loyalty Marketing Today?” caught my eye. You can read the post at http://blogs.mediapost.com/email_insider/?p=672 and it might be worth a visit to David’s blog.
The premise was similar to a question [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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