Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff.
Chris wrote about his [...]

Whether transferring funds to a close friend or family member or remitting payment on a business invoice, we’ve all got to deal with the issues of money transfer. Payments are central to our lives and how we pay has cost implications for both the merchants we patronize and our own personal budgets.
Today I’m not only [...]

The folks at RetailWire spark some great conversations – all of which are focused on retail marketing, but only some of which are loyalty marketing specific. I’ve been privileged to contribute to Retail Wire as a member of their Brain Trust, a name which still earns me some loving chiding around the family dinner table.
Last [...]

Loyalty Truth was treated with a big shout-out from Barry Kirk at Loyalty Expo in Orlando this week. Barry works with Maritz and has been quietly leading the way into the field of game theory and how “gamification” can be incorporated into customer strategies to increase engagement and build enduring brand loyalty.
I have great respect [...]

Here in Orlando, enjoying the best Loyalty Expo to date, I can tell that change is in the wind. Today’s sessions covered future visions of how loyalty is evolving to drive results for brands across vertical industries. Loyalty 360’s chief, Mark Johnson provided a keynote documenting  changes in consumer behaviors that are compelling loyalty marketers [...]

Josh Stevens is the Groupawn, striving to live off Groupons for one year. If he’s successful, Groupon gains additional publicity in extreme fashion, all for the cost of $100,000 – the carrot in front of Josh until May 2011.
I’m neither a “WegPawn” or eligible for any incentive from Wegman’s, but I am considering moving in [...]

Josh Stevens is the Groupawn, striving to live off Groupons for one year. If he’s successful, Groupon gains additional publicity in extreme fashion, all for the cost of $100,000 – the carrot in front of Josh until May 2011.
I’m neither a “WegPawn” or eligible for any incentive from Wegman’s, but I am considering moving in [...]

When I’m working with any of my business partners in the Customer Strategy Network, whether from the UK or New Zealand, I’m used to being treated as a second class citizen.
There is something about the British-influenced accent and manner of speech that simply makes everything they say sound more intelligent than my best shot. At the [...]