filed in Airline, Customer Experience on Feb.08, 2008
As customer centric strategies are given more attention by global brands, efforts to place a value on the customers themselves will evolve. There is recurring talk of building a customer equity model that could be factored into evaluation of a public company’s stock price. After all, customer value is the baseline from which incremental value [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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