filed in Customer Experience, Loyalty Asterisk™, Operations on Sep.16, 2008
The consummation of loyalty love is found in the passion of redemption. Too bad that I have heard from far too many people that as hard as they try, they can’t reach this pinnacle of loyalty emotion. “I’ve got a bazillion points and just can’t seem to redeem them” goes the self pitying refrain.
Finding satisfaction [...]
filed in Customer Experience, Retail on Aug.25, 2008
It’s easy to sit back and criticize every loyalty program in the market. There are enough examples of weak value propositions, poor use of data, and uninteresting or unattainable rewards around to elevate Loyalty Marketing critics on par with economists and meteorologists – say what you want and you can’t be wrong!
Corporate marketing departments can [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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