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Debit Card Rewards

  • The Registered Card Mystery

    Jun 27, 2012 No Comments

    Behind every instance of a Debit Card Rewards program is something called a registered card model. The type of Debit Card rewards I am thinking about offers consumers a network of merchants where they can earn cash back by making purchases at the designated merchants with the specific card registere...

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  • SunTrust and Delta Reinvigorate Debit Card Rewards

    Jun 05, 2012 No Comments

    In a word association game where the question is “bank loyalty”, the answer has to be “card rewards”. Co-branded credit cards with rewards are the staple of the credit card industry joined by brands own by the banks themselves (Citi ThankYou, Chase Freedom, Capital One No Has...

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  • Interchange Battle Leaving Consumers in the Dust

    Apr 12, 2011 No Comments

    The continuing battle over the regulation of interchange has yet to hint at a winner. The battle lines are clearly drawn and each side of the debate between banks and retailers makes a sensible case, until you read the opposing view. For the average consumer, that is exactly the problem. At first bl...

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  • Durbin Amendment Posturing or the Death of Debit Cards?

    Mar 14, 2011 No Comments

    Navigating the business landscape requires more discernment and wisdom than ever. It seems to be the season of negotiation, and lobbyists from both sides of a case seem willing to take huge gambles for a chance to win big. When the National Football League’s collective bargaining agreement exp...

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  • Cartera Commerce & Vesdia Announce Merger

    Jan 17, 2011 1 Comment

    Cartera Commerce, until recently known as Mall Networks, and Vesdia, long ago known as Baby Mint, have announced a merger that will change the supplier side of the merchant funded loyalty landscape. Or will it? Like my reported allergy to penicillin, someone told me long ago that there was no such t...

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  • WaMu & The Loyalty Asterisk™

    Jul 13, 2009 6 Comments

    Poor WaMu. They failed as a financial institution, were acquired by Chase, and are now being disrobed of their innovative Occasio branch designs. In my neighborhood, the evidence of Occasio is rapidly being wiped away by construction crews. While not everyone agrees on the wisdom of dismantling of t...

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