Entries Tagged ‘Delta Airlines’:
filed in Consumer 2.0, Measurement & Metrics, Millennial Marketing, Social Loyalty, Thought Leadership on Feb.22, 2011
Breakage is the classic crutch of loyalty marketing financial models. As I mentioned here in a recent post, attitudes towards breakage are changing, both from perspective of the loyalty supplier community and consumers.
Brands aren’t missing the boat on breakage, in fact recent moves by Delta Airlines and Points.com over the past two weeks signal additional [...]
Tags: AAdvantage, Aeroplan, breakage, Consumer 2.0, Delta Airlines, Delta SkyMiles, Dividend Miles, FFP, Frequent Flyer, Loyalty Marketing, loyalty supplier, PayPal, Points.com, Social Giving, Social Shopping
filed in Airline, Communications on Jun.01, 2010
Oracle is increasingly active in the Loyalty Marketing industry and has reported success in providing technology support for some of the largest frequent flyer programs in the US.
I recently ran across an Oracle blog that recounted how Alaska Airlines upped its email game, adding a greater degree of personalization by replacing a legacy mainframe loyalty [...]
Tags: Alaska Airlines, American Airlines, Customer Experience, Delta Airlines, email marketing, email policy, frequent flyer program, Loyalty Marketing, Oracle, Siebel Loyalty, Siebel Marketing, Spirit Airlines, US Airways
filed in Airline on Dec.11, 2009
I am a frequent flyer of Delta Airlines and have a Marriott credit card and enjoy the benefits that I get from using both companies (I like free flights and frequent flyer miles). I just booked a “free” vacation using both vendors and feel pretty good about my loyalty to them, and their loyalty back.
Loyalty [...]
Tags: credit card, Delta Airlines, Delta Gold Medallion, Flyertalk.com, free flights, Frequent Flyer, Frequent Flyer miles, Gold Passport Number, Hyatt Gold Passport, Hyatt Platinum, Marriott, Statusmatcher.com, United Airlines Premier Executive
filed in Airline on Dec.11, 2009
I am a frequent flyer of Delta Airlines and have a Marriott credit card and enjoy the benefits that I get from using both companies (I like free flights and frequent flyer miles). I just booked a “free” vacation using both vendors and feel pretty good about my loyalty to them, and their loyalty back.
Loyalty [...]
Tags: credit card, Delta Airlines, Delta Gold Medallion, Flyertalk.com, free flights, Frequent Flyer, Frequent Flyer miles, Gold Passport Number, Hyatt Gold Passport, Hyatt Platinum, Marriott, Statusmatcher.com, United Airlines Premier Executive
filed in Airline, Customer Experience on Aug.22, 2008
Question of the day: Are you more loyal to your airline or to the snacks they serve?
If you’re a frequent flyer, there is a new game to play while waiting for your next boarding announcement. Have your traveling companion run through a list of favorite snacks and see if you can guess which airline offers [...]
Tags: American Airlines, Biscoff, Delta Airlines, Grinder, JetBlue
