filed in Millennial Marketing, Social Media, Thought Leadership on Mar.09, 2009
There is a growing debate concerning the social media space. While the cognoscenti are touting their use of Twitter, Digg, Friend Feed and other social media tools, there are strong voices of skepticism labeling those medium as unproven business tools at best, time-wasting black holes at worst. The schism could be no more than manifestation [...]
filed in Communications, Millennial Marketing, Thought Leadership on Mar.04, 2009
Designing strategic marketing plans, I take comfort in using a proven planning methodology as I am assured of covering every aspect needed to create and launch an effective Customer Strategy. In other words, I am always sure to thoroughly vet client project objectives, customer needs and behaviors, the proposed value proposition to engage the group, [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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