filed in Advertising, Commentary, Communications on Oct.31, 2011
As I scanned the rapidly moving traffic on my Twitter feed the other day, there was one tweet in particular that caught my eye. It was from the journalist David Carr who was quoting Adam Moss, the editor of New York magazine:
“I think the advertising business is in greater upheaval than the journalism business.”
[...]
filed in Communications, Loyalty Futures on Jul.26, 2010
Suppose you had a business whose sales had dropped 13% over the past year, continuing a multi-year sales decline. You’d probably look for ways to run your business more efficiently by cutting expenses. You might even consider reducing your prices to attract more business.
Well if you’re the United States Postal Service (USPS), you have a [...]
filed in Communications, Loyalty Futures, Thought Leadership on Feb.03, 2010
After spending the last few weeks thinking through reasonable responses to my new favorite question for 2010 “Do you think Social Media is here to stay?“, I’ve recently been re-directed to my “old” favorite question that I have been answering for 12 years “Do loyalty programs work?“
Without disappearing completely down that gopher-hole, I’ll just say [...]
filed in Communications, Loyalty Futures, Thought Leadership on Feb.03, 2010
After spending the last few weeks thinking through reasonable responses to my new favorite question for 2010 “Do you think Social Media is here to stay?“, I’ve recently been re-directed to my “old” favorite question that I have been answering for 12 years “Do loyalty programs work?“
Without disappearing completely down that gopher-hole, I’ll just say [...]
filed in Millennial Marketing, Social Media, Thought Leadership on Mar.09, 2009
There is a growing debate concerning the social media space. While the cognoscenti are touting their use of Twitter, Digg, Friend Feed and other social media tools, there are strong voices of skepticism labeling those medium as unproven business tools at best, time-wasting black holes at worst. The schism could be no more than manifestation [...]
filed in Millennial Marketing, Social Media, Thought Leadership on Mar.09, 2009
There is a growing debate concerning the social media space. While the cognoscenti are touting their use of Twitter, Digg, Friend Feed and other social media tools, there are strong voices of skepticism labeling those medium as unproven business tools at best, time-wasting black holes at worst. The schism could be no more than manifestation [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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