filed in Communications, Database, Measurement & Metrics on Dec.23, 2010
Of all the email that fills my box during the Christmas season, a survey will always get my attention.
In a research project conducted by Hanifin Loyalty in 2009, we found that across 22 rewards programs in the Airline, Hotel, and Retail sectors, only 1.56% of total email sent was a survey. Considering that a stated [...]
filed in Customer Experience, Retail on May.26, 2010
Orange Juice has been on my breakfast menu for as long as I remember. Linus Pauling shined the original spotlight on OJ as he asserted the benefits of Vitamin C to cure the common cold and retard the impact of certain forms of cancer.
Since then, there has been great debate about Pauling’s claims and the [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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