filed in Banking & Cards, Rewards on Aug.22, 2011
We live in a world that tolerates, if not celebrates, grandiose celebration. Just read the last few press releases to hit your inbox and you’ll encounter a slew of exaggerated adjectives and hyperbole. “World’s best”, “Global Leader”, “robust and scalable” are just a few examples.
So when I saw the advertisement from [...]
filed in Banking & Cards, Brand on Sep.08, 2010
I saw a TV commercial for the Discover credit card the other day and they made a claim that caught my eye. It was one of those “we’re #1” declarations, in this case: We’re “#1 in customer loyalty”.
The claim was not explained during the commercial and it got me wondering: to a consumer, what does [...]
filed in Case Study, Loyalty Futures on Feb.28, 2010
Will MyTeamUSA (U-S-A! U-S-A!) attract loyal Olympics fans?
Does anyone remember the launch of the Discover Card? When introduced in 1985 as “the card that pays you back”, it really felt different from Visa and MasterCard. Forget the card’s super high interest rate—I was getting cash back on every purchase!
Times change and now the cash back [...]
filed in Banking & Cards, Brand, Case Study on Apr.20, 2009
I’ve posted a new case study about Discover Card and it’s brand dominance in the cash-back credit card rewards field. It is available for download from the White Papers section of the Hanifin Loyalty LLC web site and I hope you will read, enjoy and send me feedback by entering comments to this post. Please [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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