DMA | Loyalty Truth Blog

Entries Tagged ‘DMA’:

Social Media Spend Highest for Marketers Seeking Customer Loyalty

filed in JZMcBride & Assoc, Social Media on Sep.07, 2010

U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by the Direct Marketing Association (DMA) and COLLOQUY.
Specifically, the DMA-COLLOQUY survey results show the average [...]

Tags: brand awareness, Colloquy, customer acquisition, Customer Loyalty, DMA, Social Media

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Frequent Flyer Fountain of Knowledge – Airline Information

filed in Airline, Banking & Cards on Oct.14, 2009

I am often asked where to go to learn more about Loyalty Marketing. Until Mark Johnson and his crew launched Loyalty 360, it was difficult to provide a useful answer. There are occasional tracks presented at the annual DMA event and Colloquy continues to deliver its Loyalty Marketing Workshop in conjunction with the DMA, but [...]

Tags: AI Networking Cocktail, Airline & Travel Payments Summit, Airline Information, ARC, Cards & Payments Loyalty Conference, cobrand credit cards, cobrand debit cards, Colloquy, DMA, Edgar Dunn & Company, FFP-ARAC Mega Event, Free Spirit, frequent flyer programs, Load Factor, Loyalty 360, Loyalty Marketing, Loyalty Marketing Workshop, SkyMiles, Spirit Airlines, SunTrust Bank

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Should you Pay to Speak at DMA09?

filed in Brand, Conference, Thought Leadership on Mar.27, 2009

The Direct Marketing Association, known as The DMA, is the leading trade association of “business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques”. Even in the digital age, Direct Marketing (DM) remains a huge business. As you can read from their site, expenditures by U.S. companies totalled $173.2 Billion during 2007, [...]

Tags: conference disintermediation, Direct Marketing Association, DMA, DMA09, Facebook, LinkedIn, Robert Rosenthal

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About The Loyalty Truth Blog

Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.

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