Can Borders Rewards “Magic Shelf” put a spell on Amazon?
filed in Communications, Contributing Authors, Customer Experience, Online, Retail, Tom Rapsas on May.29, 2009
Can a little magic help Borders?
I’m a card-carrying member of Borders Rewards, the program run by book, music and movie seller Borders, who recently announced their rewards program had grown 23 percent over the past year and now totaled 32 million members.
I first discovered Borders via their bricks-and-mortar stores in the early 90’s and still [...]








