filed in Banking & Cards, Total Relationship Banking on Sep.14, 2010
Relationship Banking is a term that has been around since the 80’s. In its first use, it described a holistic level of service that branch personnel could deliver to customers by having the entire bank relationship on their computer screen.
Gone were the days of reviewing daily overdraft reports and making subjective decisions about whose items [...]
filed in Banking & Cards, Loyalty Asterisk™ on Oct.23, 2009
When people are asked about their greatest fears, you might be surprised by the results.
In recent polls, I have seen public speaking rank ahead of getting cancer and being stricken by terrorist attacks!
Apparently in Canada, the list would be different still. A recent article in the Toronto Globe & Mail reported that in a recent [...]
filed in Banking & Cards, Millennial Marketing on Sep.14, 2009
Two forces are at work in the financial services industry today that place banker marketers at an interesting crossroads.
The first phenomena is a new wave of regulatory pressure on banks and credit card issuers specifically targeted at credit cards. This has occured as a reaction to the tough economy endured in the US leading Congress [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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