filed in Banking & Cards, Loyalty Asterisk™ on Oct.23, 2009
When people are asked about their greatest fears, you might be surprised by the results.
In recent polls, I have seen public speaking rank ahead of getting cancer and being stricken by terrorist attacks!
Apparently in Canada, the list would be different still. A recent article in the Toronto Globe & Mail reported that in a recent [...]
filed in Banking & Cards, Millennial Marketing on Sep.14, 2009
Two forces are at work in the financial services industry today that place banker marketers at an interesting crossroads.
The first phenomena is a new wave of regulatory pressure on banks and credit card issuers specifically targeted at credit cards. This has occured as a reaction to the tough economy endured in the US leading Congress [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
Bill Hanifin Tweets
H. Leigh Steves on DIRECTV Becomes a Cable Company
Duffy's Sports Grill - Club MVP Program | Loyalty Truth Blog | PostcardArea.Com on Duffy’s Sports Grill – Club MVP Program
Bill Hanifin on Duane Reade FlexRewards™ Off to a Rocky StartBill Hanifin on It’s Reward Time at Costco – Are You Motivated?Bill Hanifin on Join The Conversation at Retail Wire