The Ford Fiesta Movement. Take 2.
filed in Brand, Contributing Authors, Customer Experience, Millennial Marketing, Social Media, Tom Rapsas on Aug.17, 2009
Earlier this year, I blogged on Loyalty Truth about the Ford Fiesta Movement. As you may recall, the Ford motor company gave new Fiesta automobiles to 100 social media-savvy drivers for six months—hoping they would post videos and blog about the Fiesta, to build some buzz around the car’s early-2010 launch.
I really hadn’t heard much [...]







