filed in Communications, Loyalty Futures, Social Media on Feb.09, 2010
In the past week, business has taken me to Vancouver, BC and San Jose, Costa Rica with a pit stop in South Florida for a day or so at home. None of that was a big deal until my colleague Mike Atkin noted at dinner that we’ve been hitting these spots in conjunction with some [...]
filed in Case Study, Social Media on Jan.22, 2010
I’ve been in way too many meetings lately where I have been asked the question “Is Social Media just a fad that will soon blow away?”
Fortunately, I’m well schooled in responding to skeptics since, for the past dozen years, I’ve been answering the classic question in my core business, “Does this Loyalty stuff really work?”
I [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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