After over 1,100 check-ins, 39 badges earned, and over 200 friends gathered on Foursquare since 2009, I’m going to walk away for a bit. In a nutshell, my reason for moving on has to do with productivity and value. One nasty by-product of the digital age is that we (people) feel compelled to jo...
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One of the most fascinating, and challenging, areas of marketing is local merchant marketing. For a generation, local merchants have been limited to using newspaper ads, coupon mailers, and punch cards to attract and retain customers. That wouldn’t be terrible until you compare those tools with th...
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On Memorial Day, I went for an ocean swim. There were about 20 who turned up to splash around as the South Florida triathlon season gets into full swing. If you live around the ocean, you know how volatile it can be. Some days the water is flat calm, almost glass-like. This past Memorial Day it was ...
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The more complex the business world becomes, the more often we feel pressure to discover a “silver bullet solution” to a problem. In this case, silver bullet doesn’t mean the answer is perfect and invincible, it suggests one that provides quick and easy answers, if not the optimal ...
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Amid the overwhelming flow of information in our digital world, there are a few keepers. Chris Brogan is one of them. I don’t know him personally, don’t have any affiliate relationship with him, and am not trying to get him to follow me on Twitter. I just like to read his stuff. Chris wr...
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2011 began as a year with loads of promise for Loyalty Marketing. Top of mind for most program managers was the need to add value for members while keeping costs under control, and to better manage the financial liability associated with unredeemed points and miles. Purchase behaviors exhibited by t...
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Loyalty marketing is about much more than “marketing”. The essence of influencing consumer behavior has its nexus at the intersection of marketing, payments and technology. If Hanifin Loyalty had a business address that was indicative of focus rather than where we receive our mail, it wo...
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I’ve long been a fan of Amazon and as proof carry an Amazon.com-branded Visa Rewards Card in my wallet. Sure, the interest rate is a few points higher than my primary credit card, but I’m a sucker for the points. I earn one for every dollar I spend and a whopping 3 points for every dollar spent...
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Loyalty is Social and American Express knows it. The credit card issuer launched its “Social Currency” campaign back in March and I have to admit that upon first review, I thought it was more show than go. Since that time, the multiple campaigns launched in market with partners including...
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Loyalty Truth has been giving a lot of thought towards the shaping of loyalty and rewards programs to engage the interest of Millennials and the broader digital consumer group we are calling Consumer 2.0. With many merchandise offerings lacking imagination as well as value, and airline miles tough t...
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