While I have been robotically checking in all over the place for the past year or so, I’ve asked myself about the game mechanics at Foursquare and why there are 18 locations listed for the Fort Lauderdale airport making it confusing to know just where to check in. In short, when things get con...
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Relationship Banking is a term that has been around since the 80′s. In its first use, it described a holistic level of service that branch personnel could deliver to customers by having the entire bank relationship on their computer screen. Gone were the days of reviewing daily overdraft repor...
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Relationships are challenging. But navigating relationships in the new era of social media brings with it a whole new set of challenges (and now a whole new host of web sites.) In the past few days, I’ve had two friends change their relationship status on Facebook to announce a new relationshi...
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Passion. It’s what fuels the average person like you and I to enter and train for a local 10K race or even a sprint triathlon. Passion. It’s what every event sponsor at these races is hoping to stoke up by their presence at the events. Participating in the Open Water Swim festival this w...
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Banks traditionally build brand on the pillars of strength, reliability, security, and service. Few have developed a “personality” brand and I cannot think of one that has created a brand that evokes a passionate response from its fans as do Starbucks, Apple, and Coca-Cola. Though banks ...
Read More →In the past week, business has taken me to Vancouver, BC and San Jose, Costa Rica with a pit stop in South Florida for a day or so at home. None of that was a big deal until my colleague Mike Atkin noted at dinner that we’ve been hitting these spots in conjunction with some pretty big events. ...
Read More →I’ve been in way too many meetings lately where I have been asked the question “Is Social Media just a fad that will soon blow away?” Fortunately, I’m well schooled in responding to skeptics since, for the past dozen years, I’ve been answering the classic question in my...
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