filed in Brand, Social Loyalty on Mar.16, 2011
The customer has escaped. We can no longer control the process of how and where they get information. ~Marjorie Kalter
There’s a sea of change taking place in the way we communicate with customers, and these changes are rewriting the definition of advertising as we know it. In fact, I believe that as marketers we now [...]
filed in Loyalty Futures, Thought Leadership on Apr.07, 2010
Neil Rogers was the original “shock jock” in South Florida radio. Not being a fan, I was in a clear minority as he stacked up top ratings year after year before retiring in 2009.
Part of Mr. Roger’s shtick was living in the gray area of FCC regulation, and he was reminded from time to time [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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