filed in Airline on Dec.11, 2009
I am a frequent flyer of Delta Airlines and have a Marriott credit card and enjoy the benefits that I get from using both companies (I like free flights and frequent flyer miles). I just booked a “free” vacation using both vendors and feel pretty good about my loyalty to them, and their loyalty back.
Loyalty [...]
filed in Airline, Brand, Customer Experience, Database on Mar.05, 2009
Deregulation of the US airline industry in 1978 was intended to create a competitive environment that would benefit the flying public and bring profitability to the airlines. With a number of bull and bear cycles under the belt, 2009 finds the airlines continuing to struggle for profits, and consumers once again being punished just for [...]
filed in Airline, Brand, Communications, Loyalty Asterisk™ on Jan.20, 2009
Consumer brands are not only tough to establish, but expensive in the process. The investment and impact both have long term implications, so most companies exercise extreme care in crafting their intended message.
Brands within categories tend to share turf. Soft drinks are young and fun, while banks tend to convey safety and confidence. Contrasting messages [...]
filed in Airline, Communications, Recognition Benefits on Jan.11, 2008
The benefits of business travel are easily lost on those who fly with any regularity. The more you fly, the quicker your enjoyment of exclusive check-in and security lines, seat upgrades and access to airport lounges evolves from valued privilege to earned entitlement. As everyone knows, these frequent flyer perks are allocated according to the [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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