filed in Airline, Coalition Loyalty, Conference on Oct.21, 2010
Listening to execs sharing insights into key airline marketing and business issues at The Mega Event 2010, I put together an airline loyalty marketing IQ test just for you.
The questions were raised and answered through a compilation of remarks from the following companies including, but not limited to: Aeroplan, American Express, Emirates Airways, Kobie Marketing, [...]
filed in Airline, Conference on Sep.27, 2010
Gearing up for the Mega Event 2010 next month, I’ve been thinking hard about where frequent flyer programs have gone astray and whether they still register with consumers as the Gold Standard of Loyalty Marketing.
I’ve assembled links here to a few posts on Loyalty Truth addressing the shortcomings and opportunities for FFP’s and invite your opinions.
My [...]
filed in Airline, Communications on Jun.01, 2010
Oracle is increasingly active in the Loyalty Marketing industry and has reported success in providing technology support for some of the largest frequent flyer programs in the US.
I recently ran across an Oracle blog that recounted how Alaska Airlines upped its email game, adding a greater degree of personalization by replacing a legacy mainframe loyalty [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
Loyalty Truth is published by Hanifin Loyalty LLC. Feel free to join the discussion by leaving comments, and stay updated by subscribing to the RSS feed
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