Entries Tagged ‘frequent flyer programs’:
filed in Airline, Coalition Loyalty, Conference on Oct.19, 2010
The Mega Event wrapped up last week in Montreal with the first annual presentation of the Mega Awards honoring the best in airline frequent flyer programs (FFP) and a second day of presentations that covered social media, coalition marketing, and a keynote which unveiled the term “Trustability” from Don Peppers.
Mega Awards were conceived to recognize [...]
Tags: Air New Zealand, AirPoints Fairy, American Airlines, Ancillary Revenue, Bed Bath & Beyond, FFP, Freddie Laker, frequent flyer programs, Loyalty, Lufthansa, Mega Awards, Mega Event, My SkyStatus, Social Media, Velocity, Virgin Blue, Wessco International
filed in Airline, Coalition Loyalty, Conference on Oct.13, 2010
I don’t usually include conference reports as posts in Loyalty Truth, but the quality of content shared by key persons in the airline / banking / loyalty industries during the first day of the Mega Event was so strong that I make an exception.
Rupert Duchesne, President Groupe Aeroplan kicked off the day by talking about [...]
Tags: Aeroplan, Code of Conduct, Datarati, Durbin Amendment, FFP, frequent flyer programs, Groupe Aeroplan, Hal Varian, IFRIC 13, Klout, Klout Score, Loyalty, Mega Event, Shop Kick, Social Rewards
filed in Airline, Customer Experience, Social Media on Aug.13, 2010
Steven Slater is a blogger’s dream. For anyone looking for that quirky story to opine about, Mr. Slater provided a remarkable set of actions that will earn him a bit more than 15 minutes of fame. In fact, I’ll bet the incident that took place this week on Jet Blue flight 1052 from Pittsburgh to [...]
Tags: Delta Sky Miles, Frequent Flyer, frequent flyer programs, Jet Blue, Steven Slater, TSA Secure Flight
filed in Airline, Banking & Cards on Oct.14, 2009
I am often asked where to go to learn more about Loyalty Marketing. Until Mark Johnson and his crew launched Loyalty 360, it was difficult to provide a useful answer. There are occasional tracks presented at the annual DMA event and Colloquy continues to deliver its Loyalty Marketing Workshop in conjunction with the DMA, but [...]
Tags: AI Networking Cocktail, Airline & Travel Payments Summit, Airline Information, ARC, Cards & Payments Loyalty Conference, cobrand credit cards, cobrand debit cards, Colloquy, DMA, Edgar Dunn & Company, FFP-ARAC Mega Event, Free Spirit, frequent flyer programs, Load Factor, Loyalty 360, Loyalty Marketing, Loyalty Marketing Workshop, SkyMiles, Spirit Airlines, SunTrust Bank
filed in Customer Experience on Apr.02, 2008
6am Miami International Airport: Oil prices are near record highs and American Airlines grounded a slew of MD80’s last week due to maintenance shortcomings. Regardless, my flight is full and standbys number more than 40. The slug of people around the check-in area makes me feel late, though I am not. Another passenger asks what [...]
Tags: American Airlines, Choice Privileges, Customer Loyalty Summit, frequent flyer programs, JetBlue, Loyalty programs, Middle Seat