filed in Airline, Hotel, JZMcBride & Assoc, Travel on Aug.12, 2010
Is that a juice box in the mini bar?
The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to Manhattans.
Turns out an increasing number of business travelers are bringing their spouses and kids along, and tacking on a few additional days for [...]
filed in Airline, Hotel, JZMcBride & Assoc, Travel on Aug.12, 2010
Is that a juice box in the mini bar?
The next frontier in hotel loyalty marketing may reside in a guest who can barely reach the hair dryer and prefers maraschino cherries to Manhattans.
Turns out an increasing number of business travelers are bringing their spouses and kids along, and tacking on a few additional days for [...]
filed in Case Study, Customer Experience on Mar.17, 2010
Up until a few weeks ago, I had little awareness of the InterContinental Hotels Group. Known by the acronym IHG, they operate brands like Holiday Inn and Crowne Plaza which are part of the Priority Club Rewards loyalty program.
The main reason IHG hasn’t been on my radar is simple: for most of the past decade, [...]
filed in Case Study, Customer Experience on Mar.17, 2010
Up until a few weeks ago, I had little awareness of the InterContinental Hotels Group. Known by the acronym IHG, they operate brands like Holiday Inn and Crowne Plaza which are part of the Priority Club Rewards loyalty program.
The main reason IHG hasn’t been on my radar is simple: for most of the past decade, [...]
Loyalty Truth covers all aspects of Loyalty Marketing, Customer Strategy and all things Customer-Centric. The author, Bill Hanifin, has worked with top companies in virtually every consumer facing industry across North America, Europe and Latin America. His insatiable curiosity to understand how consumers make purchase decisions leads to valuable insights used by business to establish enduring brand loyalty.
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